The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers
ConversionXL
NOVEMBER 28, 2022
Unlike Facebook, Instagram, and Twitter, where users often see content and ad formats shared across platforms, TikTok differentiates itself as a place to discover something new. Track the right metrics for performance. For ecommerce ads, the main metrics to focus on are: Click-through rate (CTR).
102 
Let's personalize your content