The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers
ConversionXL
NOVEMBER 28, 2022
To promote the virtual live streaming of its seasonal runway show from Monaco, CELINE created four TopView ads featuring models wearing items from the latest collection. Track the right metrics for performance. For ecommerce ads, the main metrics to focus on are: Click-through rate (CTR). TikTok tracks over 200 data points.
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