article thumbnail

How to get cheap and targeted paid traffic?

Aymeric Gaurat-Apelli

When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Everybody is bidding on them and the competition is higher than on other less obvious countries like South Africa, Norway, Finland, etc… Use the Pages criteria. Yes, using the Pages criteria.

Norway 46
article thumbnail

How to get cheap and targeted paid traffic? | Aymeric Gaurat-Apelli

Aymeric Gaurat-Apelli

When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Everybody is bidding on them and the competition is higher than on other less obvious countries like South Africa, Norway, Finland, etc… Use the Pages criteria. Yes, using the Pages criteria.

Norway 28