article thumbnail

How to Build & Execute a Facebook Marketing Strategy

ConversionXL

For every goal you set, choose the most relevant metrics to track. . Here you can delve into metrics, trends, and visual reports. For example, a S.M.A.R.T. goal to increase brand awareness might be to: Increase our post shares on Facebook by 20% in the next quarter. . Facebook makes it easy to analyze performance via Business Suite.

Marketing 134