Up and Running

DECEMBER 1, 2015

More often than not, equity compensation is an attraction and retention tool, rather than a replacement to salary. If you don’t have big dreams for your company and are happy running it day to day (you’re not thinking about your IPO or acquisition in five years), then offering equity in the business is not fair to employees.

Equity 60

Equity Employee Stock Options Vesting 60

Up and Running

MARCH 11, 2015

I have some entrepreneurs who are in Gaza, who are in Cairo, who are in New Jersey, and I’m in Oregon. That moves into the customer acquisition strategy. This includes again another acronym I’m going to share, CAC, the cost to acquire a customer, the customer acquisition cost. Are you doing an acquisition?

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60

abovethecrowd.com

JUNE 2, 2021

Believe it or not, the state of New Jersey has been experimenting with a free beer giveaway to encourage Covid vaccinations. Would that help retention and NPS (Net Promote Score)? It is cleverly promoted as a “Shot and a Beer.” Customers have shown again and again that they really love free stuff. Would they be loyal?

IPO 82

IPO Customer Matching Silicon Valley 82