Remove Advertising Remove Arkansas Remove Curation Remove Internet
article thumbnail

Why AOL's "About.com 2.0" strategy will work. for a while

Genuine VC

As the internet becomes more fragmented, when– if you can produce great content in niche areas and then really leverage the distribution on the internet, you’re looking at a very high scale, high ROI, return-on-capital business.” Disparate brands for consumers with a single brand for advertisers.

Arkansas 100
article thumbnail

Why AOL's "About.com 2.0" strategy will work. for a while

Genuine VC

As the internet becomes more fragmented, when– if you can produce great content in niche areas and then really leverage the distribution on the internet, you’re looking at a very high scale, high ROI, return-on-capital business.” Disparate brands for consumers with a single brand for advertisers.

Arkansas 100