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Why AOL's "About.com 2.0" strategy will work. for a while

Genuine VC

As the internet becomes more fragmented, when– if you can produce great content in niche areas and then really leverage the distribution on the internet, you’re looking at a very high scale, high ROI, return-on-capital business.” We wanna have a lot of properties with a lotta users on them.

Arkansas 100
article thumbnail

Why AOL's "About.com 2.0" strategy will work. for a while

Genuine VC

As the internet becomes more fragmented, when– if you can produce great content in niche areas and then really leverage the distribution on the internet, you’re looking at a very high scale, high ROI, return-on-capital business.” We wanna have a lot of properties with a lotta users on them.

Arkansas 100