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9 Things to Know About Influencing Purchasing Decisions

ConversionXL

Product quality and seller reputation matter , goes without saying. says Dan McGinn, president of a research and strategy consultancy in Arlington. Psychologists have determined , for example, that shares in companies with easy-to-pronounce names do indeed significantly outperform those with hard-to-pronounce names.

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Purchase Decisions: 9 Things to Know About Influencing Customers

ConversionXL

Product quality and seller reputation matter , of course. More reviews can help insulate your reputation from the inevitable impossible-to-please customer. Psychologists have determined , for example, that shares in companies with easy-to-pronounce names significantly outperform those with hard-to-pronounce names.

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