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9 Things to Know About Influencing Purchasing Decisions

ConversionXL

Product quality and seller reputation matter , goes without saying. says Dan McGinn, president of a research and strategy consultancy in Arlington. Their research showed that social media rarely leads directly to purchases online — data indicates that less than 2% of orders were the result of shoppers coming from a social network.

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Purchase Decisions: 9 Things to Know About Influencing Customers

ConversionXL

Product quality and seller reputation matter , of course. More reviews can help insulate your reputation from the inevitable impossible-to-please customer. Another report showed that social media rarely leads directly to online purchases. People research products. They compare competitors. That impacts our purchasing decisions.

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