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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

The only reason my kids know Evian or Volvo Trucks or TrueMove (Thailand), among many other brands, is because of their work on YouTube. Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). How to measure (success)?

Analytics 149
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[Singapore][Event] ad:tech Singapore 2012 Shows Digital Future For Asia

YoungUpstarts

Leading digital marketers from around the Asia Pacific and beyond gathered yesterday at ad:tech Singapore 2012 to share and discuss the continuing growth of the role of technology and digital media in marketing and advertising. Revolutionizing Communication With Digital Consumers Through Social.

Singapore 185