Advertising Business Model IP Sales Cycle 
ConversionXL
APRIL 7, 2021
The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. Is ABM right for your business? Is ABM right for you?
ConversionXL
JUNE 2, 2022
This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. Tools for IP-targeted ads: MRP ; Terminus.
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