Advertising Churn Rate Cost Hockey Stick 
Up and Running
AUGUST 21, 2014
It’s hard to understand how many people will you actually attract, what is it going to cost, what’s your conversion rate, how long will people stay. You should never have a landing page from any sort of paid advertising that doesn’t have great calls-to-action. Those things are all really hard to just get.
Up and Running
MARCH 11, 2015
We actually advertise on Facebook, and it works really well. This includes again another acronym I’m going to share, CAC, the cost to acquire a customer, the customer acquisition cost. You want to make sure that you understand, does it cost $10 to get a customer? Are you doing advertising? What does that look like?
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