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Monetizing Social Networks: The Four Dominant Business Models and How You Should Implement Them in 2010

venturedig.com

The business models within the social media realm are much different than traditional businesses. The two major forms of this are CPC (cost per click) and CPA (cost per action or acquisition). The advertiser (IQ Quiz), will pay the Facebook developer (you) each time a user fills out their email address or phone number.