ConversionXL

NOVEMBER 27, 2019

Dean Kamen’s code name for the project was “Ginger.” It’s why a “clients only” Magic Quadrant report from Gartner—not the public G2 Crowd reviews—may carry more weight when picking a martech tool. . In fact, the secrets that have helped differentiate brands are far more enduring. The New York Times, January 2001.

Customer 108

Customer Differentiation West Virginia Campaign 108

ConversionXL

NOVEMBER 27, 2019

Dean Kamen’s code name for the project was “Ginger.” It’s why a “clients only” Magic Quadrant report from Gartner—not the public G2 Crowd reviews—may carry more weight when picking a martech tool. . In fact, the secrets that have helped differentiate brands are far more enduring. The New York Times, January 2001.

Customer 101

Customer Differentiation West Virginia Campaign 101

Duct Tape Marketing

NOVEMBER 1, 2017

So instead of just being the department that makes pretty pictures or the department that spews out advertising or that makes cold calls or that tries to convert customers using all manner of collateral material, marketing the function actually becomes that which builds and creates customers, which we’re now calling audiences.

Cost 37

Cost Marketing Audience Media 37