Want to Know a Secret? Your Customers Do.
ConversionXL
NOVEMBER 27, 2019
In fact, the secrets that have helped differentiate brands are far more enduring. They avoid branches, seldom hang out signposts, and (until recently) wouldn’t advertise. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void. To amplify perceived value to woo Aspirants.
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