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Transcript of What Does the Future of Podcasting Look Like?

Duct Tape Marketing

And it helped to legitimize the space, which has made advertisers perk up and want to know more about it, and so more is being spent on content and measurements and now, where we are today. You look at some of the NPRs of the world that are using a significant distribution. You can’t see Missouri today. Not been pleasant.

Audio 38
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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

So instead of just being the department that makes pretty pictures or the department that spews out advertising or that makes cold calls or that tries to convert customers using all manner of collateral material, marketing the function actually becomes that which builds and creates customers, which we’re now calling audiences.

Cost 37
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Top Social Media Measurement and Tracking Tools

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

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