Content Marketing for Brand Engagement and Demand Generation
Duct Tape Marketing
AUGUST 29, 2013
Indeed, 70% of brands and 77% of agencies used content marketing for advertising purposes in the past year ( April 2013 survey by MailOnline ). Content distribution is equally as important as content creation. According to a study by MarketingSherpa: 82% of prospects say content targeted to their specific industry is more valuable.
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