Steve Blank

MARCH 15, 2017

But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets.

Startup 326

Startup PR Public Relations Channel 326

Steve Blank

APRIL 9, 2009

The other departments in marketing gave the same answers; the product-marketing department said their job was to write data sheets. But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” Titles are not the same as what your job is.

Silicon Valley 268

Silicon Valley Technical Review RSS PR 268

Hearpreneur

MAY 9, 2018

The name of my business is BlueIvy Communications. When I left the corporate world in 2011 to start my Public Relations and Communications firm, it was important that my company/brand represent me and my background. That’s why it was naming my new company BlueIvy Communications made sense. However, mine did come first!!

Naming 88

Naming Entrepreneur Vermont PR 88