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Trademark Registration Process — Do it Yourself or Hire an Attorney?

Up and Running

Ideally, the trademark registration process should begin as soon as you’ve narrowed down a selection of possible marks, including business or product names, logos , and slogans. When is it time to apply for a trademark.

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Why Some Startups Win

Steve Blank

But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. It wasn’t that I had somehow inherited dumb employees. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

Department Mission Statements – What am I Supposed to Do Today It wasn’t that we somehow had inherited dumb employees. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), Titles are not the same as what your job is. This is a big idea.

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Branding Secrets Of The World’s Best Brands

crowdSPRING Blog

A Brand Should Have A Good Name and Logo. A strong company (or product) name is easily recognizable and is important to good branding. Your brand starts with your company and employees. Your brand extends to your vendors, your prospects and employees, investors, and even competitors. image credit: David Armano ).

Naming 123
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10 Tips for Startups and Small Businesses on Naming Your Company

crowdSPRING Blog

If you need help or simply don’t have the time (it took us nearly 50 hours to name “crowdSPRING&# ), you can leverage crowdSPRING’s community of more than 64,000 designers and writers to come up with your company name or a product name. Examples: Apple, Google, Virgin, Southwest). But there are risks.

Naming 120
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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. 1-Conveyed an idea based on a product. We came up with our product name before our company name. Our product is Sgt. Photo Credit: Justin Baum. 18- Brainstormed with a friend.

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How To Get Past Buzzwords And Make Better Hires

Transformify

After all, we want employees to be productive right out of the gates. Want to build a project around product name recognition and customer loyalty? Hire an advertising professional who’s worked with those sorts of accounts for a decade. Hire that all-star marketing Ph.D.

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