Evolving Customer Needs – Not Technology – Drives Disruption And Innovation
YoungUpstarts
AUGUST 13, 2019
This often means mergers and acquisitions, incremental innovation, marketing, and global expansion – which, over the long-term, only widen the gulf between the company and its customers. New customers are expensive to acquire, and typically produce less revenue than would current, satisfied customers. Here’s a look: 1.
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