Multichannel Analytics- Tracking Online Impact Of Offline Campaigns
Occam's Razor
DECEMBER 22, 2008
living in Seattle and your "offline" presence is 15,786 people in the company with power concentrated in New York and Atlanta. For most companies radio, tv, newspapers, magazines, catalogs, retail stores, call centers, etc still form a bulk of their business advertising and marketing expenditure. Bravo folks!
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