Is Emotion Necessary To Make More Sales?
ConversionXL
DECEMBER 9, 2013
Did you know advertising research has shown emotional response to ads impact consumer’s intent to buy by a factor of 3-to-1 for T.V Emotional Design Influences Sales. These “micro-emotions” as Malcolm Gladwell calls them , are the metadata of human interaction. commercials, and 2-to-1 for print? image source.
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