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Nine Risks You Must Take (And Keep On Taking) To Build A Sustainable Business

YoungUpstarts

I frequently headr one of my business partners, Phil Turk, ask this odd question. Sub in new technology, a bigger store, a larger advertising budget, and on and on, for those two pennies and you get excuses made by struggling entrepreneurs everywhere. For example, If I had the latest CRM software, then everything would be great.

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Content Marketing for Brand Engagement and Demand Generation

Duct Tape Marketing

Indeed, 70% of brands and 77% of agencies used content marketing for advertising purposes in the past year ( April 2013 survey by MailOnline ). For a blueprint on content marketing for demand generation, we look at Marketo, which is a specialist in demand generation software, and practices what it preaches.

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