article thumbnail

What Lenders Look for in a Business Plan

Up and Running

Note all marketing and publicity you are doing (regular social media, strategic partnerships, presentations, broadcast advertising, etc.) if you receive financing, you will be better able to serve your market or serve additional markets), product development, and anything else impacted.

article thumbnail

34 Educational Resources for Aspiring Entrepreneurs

Up and Running

Product development. If you need a little help with your product development and getting it on store shelves, you can check out Edison Nation. They can help with development and licensing, too. The SBA has several loan programs for startups. Advertising and marketing. SBA Business Laws.

article thumbnail

The Ultimate Guide to Starting a Software Company

Up and Running

Another great way to test your idea is to create a minimum viable product, or MVP. This is the simplest version of your product minus the frills and frosting. It’s a particularly popular strategy in the world of product development and is used to quickly and quantitatively test a product or a product feature.