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8 Reasons Why Startups Should Focus on Digital Strategies in 2017

Brandanew

Affiliate marketing still counts. Since affiliates often use methods like organic search engine optimization (SEO), e-mail marketing, paid search engine marketing (PPC – Pay Per Click), content marketing and in some sense display advertising, it’s more likely to reach a greater audience.

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EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service

Duct Tape Marketing

And an email address is essential to unlock lookalike audiences as an additional paid acquisition channel. With the two major platforms becoming largely pay-to-play for local businesses, email offers one of the best remaining opportunities for organic visibility — and actually makes paid visibility cheaper and more effective.

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How to Build & Execute a Facebook Marketing Strategy

ConversionXL

The sheer size of Facebook means there’s likely an audience for any product. We’ll look at how to thrive with organic content and how to extend your reach with pay-to-play. Defined audience. Define your audience. Run this data against general Facebook demographics to understand how your audience uses the platform.

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How to Build an Audience with Social Media Brand Marketing

ConversionXL

Social media lets you get close to your target audience and build relationships that put your brand top-of-mind when they need you. It also helps you learn about your audience, gaining qualitative insights that help you understand their unique pain points and how you can solve them. They know there are affiliate links.