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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6 You are B2C or B2Q or Non-profit or an Adult-oriented business.

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