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6 Ways To Win By Creative Partnering With Competitors

Startup Professionals Musings

Similar companies, even though competitors, usually face economies of scale and overlapping distribution channels. Affiliate marketing and link exchange agreements. A strategic partnership, negotiated with a win-win attitude, can accomplish growth faster and cheaper than either could do alone.

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Startups Must Embrace Coopetition For Rapid Growth

Startup Professionals Musings

Similar companies, even though competitors, usually face economies of scale and overlapping distribution channels. Affiliate marketing and link exchange agreements. A strategic partnership, negotiated with a win-win attitude, can accomplish growth faster and cheaper than either could do alone.

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7 Reasons Smart Startups Establish 'Coopetition'

Startup Professionals Musings

Every smart startup starts with a focus on a unique advantage, such as owning a distribution channel. It leads to referral agreements and affiliate marketing. These are simple cooperation agreements, but many entrepreneurs are too proud or busy to consider them as a growth opportunity. Be cautious, but not paranoid.