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6 Ways To Win By Creative Partnering With Competitors

Startup Professionals Musings

All this was done without damaging anyone’s credibility, or stealing customers. It’s very unusual for two competitors to have exactly the same strengths – in development, marketing, distribution, or customer support. Capitalize on shared costs and common distribution. Ability to up-sell customers with related products.

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Startups Must Embrace Coopetition For Rapid Growth

Startup Professionals Musings

All this was done without damaging anyone’s credibility, or stealing customers. It’s very unusual for two competitors to have exactly the same strengths – in development, marketing, distribution, or customer support. Capitalize on shared costs and common distribution. Ability to up-sell customers with related products.

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7 Reasons Smart Startups Establish 'Coopetition'

Startup Professionals Musings

That’s a win-win-win deal, since the ease-of-use attracts more people to the new site, it enhances the Facebook brand, and it simplifies the customer interaction. Here are the other reasons to use this strategy: It reduces common costs and customer learning curves. It leads to referral agreements and affiliate marketing.