Monetizing Social Networks: The Four Dominant Business Models and How You Should Implement Them in 2010
venturedig.com
NOVEMBER 1, 2009
The two major forms of this are CPC (cost per click) and CPA (cost per action or acquisition). Big brands, like Porsche, may want to get in front of their audience and have users speak about their brand in a viral, social networking space. Allocate about 20% of of your ad space to CPA-based Ad Networks. Mobsters 2-3.5M.
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