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11 Digital Marketing “Crimes Against Humanity”

Occam's Razor

Why not keep sending emails / spending on AdWords / running affiliate programs / buying display only on MSN. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. via Jordan Silton] "With testing you can prove if Executives are right or not, and maybe, just maybe figure out WHY. Super lame!

Marketing 126
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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

But that alone is too general, so it’s important to get specific by setting clear metric objectives. In her own post on how to build an email list , Justine Jordan suggests three ways to do this. The copy is clear, simple, to the point, and written in a tone and style that fits Smashing Magazine’s audience of designers and developers.

Email 136
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Startup Tools

steveblank.com

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

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Startup Resources

www.vccafe.com

Design/Front End: Twitter Bootstrap : Include this in your website, and you are half finished. LiveRoad : A Great IDE for design is very helpful. Color Scheme Designer. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? affiliate and referral marketing on the web. Customer service. Get Satisfaction.