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6 Ways To Win By Creative Partnering With Competitors

Startup Professionals Musings

It’s very unusual for two competitors to have exactly the same strengths – in development, marketing, distribution, or customer support. Capitalize on shared costs and common distribution. Similar companies, even though competitors, usually face economies of scale and overlapping distribution channels.

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Startups Must Embrace Coopetition For Rapid Growth

Startup Professionals Musings

It’s very unusual for two competitors to have exactly the same strengths – in development, marketing, distribution, or customer support. Capitalize on shared costs and common distribution. Similar companies, even though competitors, usually face economies of scale and overlapping distribution channels.

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7 Reasons Smart Startups Establish 'Coopetition'

Startup Professionals Musings

Every smart startup starts with a focus on a unique advantage, such as owning a distribution channel. It leads to referral agreements and affiliate marketing. These are simple cooperation agreements, but many entrepreneurs are too proud or busy to consider them as a growth opportunity. Be cautious, but not paranoid.