Startup Professionals Musings

FEBRUARY 15, 2021

As small companies, neither startup could afford to extend their product alone, but through creative leadership, we were able to negotiate a win-win strategic partnership for a joint product. It’s very unusual for two competitors to have exactly the same strengths – in development, marketing, distribution, or customer support.

Partner 434

Partner Non-disclosure Agreement Intellectual Property Non-Compete 434

Startup Professionals Musings

AUGUST 1, 2014

As small companies, neither startup could afford to extend their product alone, but through creative leadership, we were able to negotiate a win-win strategic partnership for a joint product. It’s very unusual for two competitors to have exactly the same strengths – in development, marketing, distribution, or customer support.

Non-disclosure Agreement 257

Non-disclosure Agreement Intellectual Property Startup Non-Compete 257

Startup Professionals Musings

SEPTEMBER 21, 2015

Similar startups, with competing products, almost always have overlapping areas, which cost money to develop and annoy customers with a new learning curve. Every smart startup starts with a focus on a unique advantage, such as owning a distribution channel. It leads to referral agreements and affiliate marketing.

Non-disclosure Agreement 120

Non-disclosure Agreement Intellectual Property Non-Compete Startup 120