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Transcript of Using Technology to Build Connections in the Real World

Duct Tape Marketing

I saw what Sally Hogshead did with Fascinate and what Gallup did, and Tom Rath with Strength Finder. So I bombed a local ABC affiliate. And of course, people I’ve met have read the book, so I get some followers just based on reputation. Literally went viral. Tell us about that. Dan Schawbel: Yeah. That’s it.

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Transcript of How to Use Technology to Create Real-World Connections

Duct Tape Marketing

I saw what Sally Hogshead did with Fascinate and what Gallup did, and Tom Rath with Strength Finder. So I bombed a local ABC affiliate. And of course, people I’ve met have read the book, so I get some followers just based on reputation. Literally went viral. Tell us about that. Dan Schawbel: Yeah. That’s it.