Transcript of Using Technology to Build Connections in the Real World
Duct Tape Marketing
NOVEMBER 21, 2018
I saw what Sally Hogshead did with Fascinate and what Gallup did, and Tom Rath with Strength Finder. So I bombed a local ABC affiliate. I think phase three is you’ve really got to double down on your own platform because the probability of getting seen in traditional media is declining significantly. Literally went viral.
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