Should You Really Reduce Form Fields?
ConversionXL
OCTOBER 21, 2015
If you’re filling out a government form or a form to have the value of your house estimated, you’re expecting to answer a lot of questions. A few years ago, Blivakker.no, a leading beauty eCommerce store in Norway, ran a test to discover the impact of removing form fields. There’s very little friction there. Still eager to optimize?
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