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Should You Really Reduce Form Fields?

ConversionXL

We’re asking for date, time, type of event, number of attendees, location, name, email address, phone number, a comment field where you have to describe the event. A few years ago, Blivakker.no, a leading beauty eCommerce store in Norway, ran a test to discover the impact of removing form fields. It’s a beast of a form. Image Source.