Should You Really Reduce Form Fields?
ConversionXL
OCTOBER 21, 2015
Your sales team will be happier because you’ll have more insight about your leads.”. A few years ago, Blivakker.no, a leading beauty eCommerce store in Norway, ran a test to discover the impact of removing form fields. How much does having a phone number really help the sales team? Ask some simple questions, don’t make it crazy.
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