Afghanistan Cost Customer Development Naming 
Steve Blank
OCTOBER 6, 2020
faced in Iraq and Afghanistan.). However, if we give them equipment that fails to keep up with the threat or state of the art, our warfighters bear a cost (ultimately with their lives) that they and the nation will pay. The first, the transition from buying a small number of exquisite systems versus large number of low-cost systems.
Steve Blank
APRIL 6, 2009
If you are a practitioner of Customer Development, ESL was doing it before most us were born. Gorbachev, now the Soviet Premier, had to grapple with the spiraling cost of military systems that weren’t amortized by consumer purchases. If you’re an entrepreneur, ESL is the most important company you’ve never heard of.
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