No Business Plan Survives First Contact With A Customer – The 5.2 billion dollar mistake.
Steve Blank
NOVEMBER 1, 2010
It would cover every city, town and square inch of the earth from ships in the middle of the Arctic Ocean to the jungles of Africa to the remote mountain peaks of the Himalayas. Instead of the 42 million customers called for in its business plan, Iridium had 30,000 subscribers at its peak. With an out-of-this-world business plan.
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