Aggregator Algorithm Campaign Syndication 
ConversionXL
MARCH 20, 2019
Ultimately, a successful ABM campaign needs to solve three problems. Aggregate that data at an account level to know which accounts to target. Use analytics from ad campaigns to prompt sales staff to take action. The aggregation of individual behavior at a company level was the critical innovation. Image source ).
Both Sides of the Table
JULY 10, 2011
Twitter as a company has encouraged this by granting DataSift “re-syndication rights,” which means that the company can ingest the full Twitter fire hose and resell subsets of it to other parties who want to consume a smaller stream, which is more cost effective in data licenses and in IT resources needed to consume the data.
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