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How to Setup Google Analytics and Segment Your Data

ConversionXL

You might consider filtering out internal IP addresses, for example. For example, apply a filter to find out if the page loading slowly in all countries or just Russia and Turkey. If the answer is no and you’re a B2B SaaS company, that might be a problem. Smart optimizers don’t waste time with crappy aggregate data.

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How to Setup Google Analytics and Segment Your Data

ConversionXL

As Avinash Kaushik famously wrote, “All data in aggregate is crap.” You might consider filtering out internal IP addresses, for example. For example, apply a filter to find out if the page loading slowly in all countries or just Russia and Turkey. Smart optimizers don’t waste time with crappy aggregate data.