Facebook Advertising / Marketing: Best Metrics, ROI, Business Value
Occam's Razor
SEPTEMBER 24, 2012
Declaring success based on measuring Likes in aggregate is like declaring success after getting a lot of Visits to your site. But not, ever, in aggregate.]. For your Facebook brand page at an aggregate level, measure Conversation, Amplification and Applause. Aggregate impact on your Facebook brand page? Too strong?
165 
Let's personalize your content