Occam's Razor

SEPTEMBER 24, 2012

Declaring success based on measuring Likes in aggregate is like declaring success after getting a lot of Visits to your site. But not, ever, in aggregate.]. For your Facebook brand page at an aggregate level, measure Conversation, Amplification and Applause. Aggregate impact on your Facebook brand page? Too strong?

Metrics 165

Metrics Advertising Marketing Social Media 165

Both Sides of the Table

OCTOBER 1, 2009

When the NVCA or PriceWaterhouse surveys come out at the end of year I’m not saying they will necessarily will show aggregate $$$ or deal numbers up. Investment banks that last September seemed destined for bankruptcy are suddenly feeling flush and motivated to stimulate more business. Notice that I didn’t say “social networking.”

IPO 255

IPO Investment Bankers Venture Capital Marketing 255

David Teten

DECEMBER 3, 2019

Boardex and Relationship Science make it easier to understand and map social networks into potential limited partners. Pacer is useful to search prior litigation, bankruptcies, etc. LPs, coinvestors, and press use these tools, so I work for free for these data vendors to make sure that their data about our activities is correct.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

JULY 18, 2011

Measure retention rate over time in aggregate – or for optimal health, segment retention rate – and measure it for the various objectives you have set for your email marketing program. Four simple metrics that help you understand how effective you are in the acquisition stage of your email marketing. See why this is important?

Metrics 137

Metrics Campaign Email Marketing 137