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Knowing this, you can identify points of friction throughout your funnel or even launch a remarketing campaign. For example, apply a filter to find out if the page loading slowly in all countries or just Russia and Turkey. Smart optimizers don’t waste time with crappy aggregate data. Sequence segments.

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As Avinash Kaushik famously wrote, “All data in aggregate is crap.” Knowing this, you can identify points of friction throughout your funnel or even launch a remarketing campaign. For example, apply a filter to find out if the page loading slowly in all countries or just Russia and Turkey. ” [Tweet It!].

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