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How to Write a Business Plan

Up and Running

Instead, they prefer to buy through large distribution companies that aggregate products from lots of suppliers and then make that inventory available to retailers to purchase. An online software company might look at churn rates (the percentage of customers that cancel) and new signups. Exit Strategy.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores. Some private equity funds are quantifying their exit strategy in a concerted way.