Aggregator Cost Net Present Value Revenue 
ConversionXL
OCTOBER 6, 2020
Throwing $300k at something that “feels right” could have huge opportunity costs. If you’d like to purchase the site, opportunity cost of investment may be the way to go. If net profit is a criterion, do you have equipment costs? Labor requirements and costs? Is your KPI net present value of the project?
Cracking the Code
OCTOBER 10, 2008
Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Michael Kassing.
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