Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models
Occam's Razor
AUGUST 12, 2013
We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from all this?" You may be getting a lot of conversions, but the CPA can kill you. " low. You do too. #3.
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