Aggregator Distribution Hosting Sales Cycle 
Startup Lessons Learned
APRIL 14, 2009
Because they have no presence in the market, they have to find distribution channels to bring in customers. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Then we could focus on standardizing a product that could have an automated sales cycle online.
mashable.com
SEPTEMBER 22, 2008
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