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Do You Need a Business Plan? Scientific Research Says Yes

Up and Running

With the help of my friend Jeff, from the University of Oregon, I’ve been looking at academic research on business planning—the actual science around planning and how it impacts both startups and existing businesses. They create budgets, set sales goals, and document their marketing and sales strategies.

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Business Planning Makes You More Successful, and We’ve Got the Science to Prove It

Up and Running

Over the past few months, with the help of my friend Jeff, from the University of Oregon, I’ve been looking at academic research on business planning—the actual science around planning and how it impacts both startups and existing businesses. They create budgets, set sales goals, and document their marketing and sales strategies.