Customers Love Free Stuff … But That’s Not Your Problem
abovethecrowd.com
JUNE 2, 2021
They have an obvious trade-off between a big “pop” (great media coverage and morale boost) versus more cash proceeds. Also, take a look at this critically important data point , also aggregated by Professor Jay Ritter. If the founder (or any member of Party A) participates in the IPO, they do NOT even receive the issue price.
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